How not to answer a question

This morning Alex is on fantastic form brilliantly exposing David Cameron’s performance on the Today programme.

I didn’t hear the whole interview as I was running late enough as it was, but I knew it was going to go very bad for the Tory leader from the very beginning. Early on in the interview this supposed PR master made a classic beginners mistake in answer to one question, and I thought “ooh this is going to be good”.

I paraphrase but the interview said something like;

“Mr Cameron, you’ve had a bad few weeks haven’t you?”

In reply, he said something like;

“Yes, but here are a number of excuses why that has happened….”

Amateur! Any politician worth his or her salt, let alone the leader of a political party, should know that the thing to do in that situation is challenge the assumption in the question!

He should have said;

“Well no, actually, I haven’t had a bad few weeks…”

I’m beginning to think that the great secret about David Cameron is, he isn’t actually that good.

This content was originally posted on my old Process Guy blog.