Late last year the national party launched a new Liberal Democrat style guide for literature in preparation for the coming general election. This introduced a new official colour palette. They also have revamped the national website with a design based on that style.
The new style has proved controversial in some quarters, but I have to confess that I rather like it.
However, like a lot of organisations which go through a corporate re-branding exercise the Party has failed to give proper consideration to the use of the style on the web. In particular the new colour palette, while specified in RGB and Pantone values, was not specified in the hexidecimal format commonly used within web code. Given that I have been working on creating websites to match the new style and needed to use that format I decided to translate the new colours myself.
In doing so I discovered that the national website does not stick strictly to the style guide! However, this is probably sensible as some of the colours don’t work so well when displayed on the screen. This being the case I then decided to create my own Lib Dem colour palette for use on websites.
In case others find it useful I’ve created a page which has details of both the direct translation from the style guide and the palette that I came up with. It can be found at the following link: